Experiential Marketing - Randazzo

In today's multimedia world, how can public relations and marketing professionals cut through the clutter? Experiential Marketing. Street Teams and Flash Mobs are making headlines in both traditional and social media venues. On Dec. 16, Steve Randazzo, Pro-Motion founder and president, along with brand ambasadors, shared how to create captivating engagements, which benefit the brand. By closing the gap between traditional strategies and your customers, the team at Pro Motion, Inc. delivered tactics proven to convert the undecided to brand-minded! For the complete presentation, download Experiential Marketing 12/16/09 (PDF).

The top 10 Tips for Field Marketing Integration with Public Relations (also as a PDF with contact info Top Ten Tips).

Integrate early in the planning process Be sure the strategy is consistent Integrate creative elements throughout Allow consistent messaging at all points of contact Clear cross-discipline communication; one lead agency Hire specialists who will add value Map the complete process and experience Establish tracking and reporting benchmarks and expectations Allow for time to do extensive training of field teams Make the engagement memorable and fun for demo!

Steve Randazzo

The Pro Motion Team: Front row (left to right): Julie Doherty and Bethany Williams. Back row: Bill Morrissey, Steve Randazzo, Megan Beger, Grady Phelan. Not pictured, photographer Cathi Kennedy and sound technician Tony Paske.	How do you draw attention to a product to get rid of termites? Steve Randazzo (right) says develop a very long "Termidor." Enter the mouth (at your own risk).

More on our Presenter and links to pursue:

Steve Randazzo is president and founder of Pro Motion, an experiential marketing firm founded in 1995. Prior to Pro Motion, Randazzo held various positions at McCann-Erickson, Ralston Purina Co, Vess Beverages, and the Kansas City Royals. Pro Motion brings brands to life in face to face engagements with consumers and customers. Pro Motion is trusted by some fabulous brands like Disney, CNN, Energizer, Modelo Beer, Campbell's, Pepsi and several others. Randazzo is active in several area organizations including Big Brothers and Big Sisters, Angels' Arms, Vistage, EO, and The Business Bank of St. Louis. Pro Motion's motto is "We don't want to be the biggest; we only want to be the best!"

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