Monsanto's Glynn Young, APR, Fellow PRSA, gave 125 luncheon attendees a look at "The State of Our Profession," March 19, 2008, with numbers and challenges to PR professionals as well as to the companies and clients we represent. Monsanto Company works more with interactive communications to the general public and now informs its own public through an extensive intranet that shows employees what others are writing and saying about Monsanto, what the competition is doing (and public references) as well as interactive capabilities for employees to voice questions and make comments. It has basically replaced the old company newsletter.

The site that inspired Monsanto's online news “publication” is www.daylife.com. For a copy of Glynn's presentation download the State of the PR Profession PDF.

Young-s: Glynn Young
Glynn Young

Below are the blogs on communications and journalism that Young follows via RSS feeds.

Hill and Knowlton Blog	PressThink	Shel Holtz	Corporate PR from Elizabeth Albrycht
Ron Shewchuk	Online Journalism Review	Micro Persuasion	CommLog by CRA Inc.
The Melcrum Blog	Kaye Sweetser	Neville Hobson	PR meets the WWW / Constantin Basturea's weblog
Inside the Cubicle	Ron Sholin	Hyku Blog	The Speechwriter's Slant - Hal Gordon
Shades of Gray	Lessig on Change		Professionally Speaking - Colin Moorhouse