Mike Spataro is executive vice president of Weber Shandwick's Web Relations and New Media practice. Named by PR Week as one of the industry's "new leaders of new media," he is the agency's foremost expert in integrated campaigns that combine traditional public relations and marketing techniques with interactive communications to build brands and drive sales.

Spataro has created and managed highly successful and award-winning campaigns and projects for a variety of major consumer and business-to-business brands, including got milk?, The Walt Disney Company, Hanes Underwear, Verizon Wireless, Eastman Kodak, GM/OnStar, H-P, Raytheon, MasterCard, and The Wall Street Journal. He has additionally produced Web special events for a wide range of companies and organizations, including Disneyland's 50^th Anniversary, Xerox, GM, the Chinese Government, eFunds, and the worldwide premiere of Mission Impossible II with Paramount Studios.

Spataro's perspectives on the Internet and New Media have been recognized by numerous industry groups and organizations, including PR Week, which named Mike in 2001 as one of the top five PR Professionals of the Year. He has also addressed numerous associations and organizations, including The Business Conference, the Fulcrum Group, Reputation.Com, The Massachusetts Software and Internet Council, and the Public Relations Society of America. His vision and ideas on the impact the Internet is having on the public relations industry have been published by such prestigious organizations as International Data Corporation and Deloitte & Touche.

Spataro's background includes 20 years of experience in brand building, corporate public relations, and product marketing publicity for Polaroid, AT&T, and Boston Edison/NStar. He began his professional career in journalism, first as a radio news and sports broadcaster in New Jersey, and later as a bureau chief with United Press International.

Spataro:
Mike Spartaro