In the fast-paced, ever-changing world today, corporations and organizations face increased challenges - a new digital age, a global economy and the empowerment of new stakeholders. As a result, both companies and non-profit organizations must change, according to an acclaimed report put out by the Arthur W. Page Society entitled "The Authentic Enterprise." Among its findings, the report emphasizes that today, corporate and organizational reputations are the responsibility of everyone in the organization. Additionally, it affirms that CEOs are looking to communication professionals for leadership in understanding and responding to this new reality.

Maril MacDonald, CEO of Gagen MacDonald, and colleague Sherry Scott talked about "The Authentic Enterprise" at the annual joint meeting of PRSA-St. Louis, CSPRC and IABC-St. Louis, Jan. 19, 2010 at the Sheraton Clayton Plaza Hotel. "The New Public Relations Agenda and Becoming an Architect of Change" examined the drivers and implications of a rapidly changing context for 21st century businesses and organizations. Our presenters also shared their views on the evolving role of the communications professional as transformational leaders in helping companies and non-profits succeed in the vastly different environment of today's global relationships. For a recap, download Authentic Enterprise a PDF.

Maril MacDonald

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Presenters:
Maril MacDonald, CEO, Gagen MacDonald
Sherry Scott, Gagen MacDonald
Topic: "The New Public Relations Agenda: Becoming an Architect of Change."
When: Tuesday, Jan. 19, 2010.

Where: Sheraton Clayton Plaza Hotel, 7730 Bonhomme Ave., St. Louis, MO 63105

Sherry Scott

More on our Presenters:

In addition to her role at Gagen MacDonald, Maril MacDonald is serving in her second term as president of the Arthur W. Page Society. In 2009 she was named to PRWeek's Power List and has also been named as one of the "50 Most Influential Women in PR." Since joining Gagen MacDonald in 1998, Scott has counseled numerous C-Suite executives on designing and developing best-in-class communication functions. In addition, she has led much of the firm's pioneering work in leadership communication and employee engagement for global Fortune 500 clients that are facing dramatic change across a range of industries. More on MacDonald. More on Scott.