Speakers
Below is a listing of our most recent programs with links to the respective speakers and/or panelists. In some cases a review of their presentation and/or the actual presentation itself (PDF or PPT) may be found. Some "notes" may be found on the left or within their program listing.
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| Steve Randazzo |
John Byrne |
Patrick Wallace |
Eric Thoelke |
Jim Spencer |
Jennifer Larsen |
Amber Morris |
Phil Bruno |
Doug Terfehr |
2009 Programs & Presenters
Dec 16 - By closing the gap between traditional strategies and your customer, Steve Randazzo and brand ambassadors from Pro Motion, shared tactics proven to make a large splash with the media and the public and to convert the undecided to brand-minded in "Experience Experiential Marketing." Click here for a recap, and PDFs of the presentation and tips on integrating field marketing and public relations.
Nov 19 - PRSA-St. Louis celebrated its 60th anniversary with 170 on hand at the Crowne Plaza St. Louis - Clayton for an evening with BusinessWeek's John A. Byrne, on "The New Media Boom - How it changes the way you do business." A table with items from 1949, 1979 and 2009 and a revolving PPT illustrated how the world of communicaitons has changed since 14 men formed our Chapter - the seventh charted by PRSA. Thanks to several sponors headed by Edward Jones for making the night possible.
Oct 21 - A recent Wall Street Journal article pointed out how hard-hit public schools have turned to public relations to attract families and students. Patrick Wallace and Eric Thoelke shared details of how the St. Louis Public Schools made the list and what they have and are doing in "Public Schools turn to PR to Increase Enrollment." Sponsored by MarketWire.
Sept 16 - Jim Spencer, founder of Newsy, shared the new news coverage program he developed that provides multi-perspective news coverage delivered through mobile devices in "News Coverage on the Go - the New News." The program and facilities are housed on the University of Missouri-Columbia campus. Check out the program here as recorded by Media Watch.
Aug 19 - Standing Partnership Vice President Amber Morris and Maritz Director of Public Relations Jennifer Larsen shared insights and best practices for overcoming corporate blogging pitfalls in "Overcoming Business Blogging Challenges." They explained how and why Maritz started a blog, how it worked within the overall public relations program and yet how its author was encouraged to be authentic and interactive. For a PDF of the presentation, click on to Blogging 08/19/09.
July 15 - Are you a facilitator, creator, advancer, executor or refiner? Professional speaker Phil Bruno helped demystify the team process with tips on making the most of your talents while "learning how to play well with others" on the job and in leadership circles in "Building Killer Committees and Teams."
June 17 - Doug Terfehr, Fleishman-Hillard St. Louis senior VP, shared best practices and breakthrough PR campaigns from Silver Anvil winner Papa John's Pizza. To view his presentation go to this Media Watch site and double click on the TV screen.
May 19 - "Integrating Digital Media Effectively." Coolfire Media's David Johnson and Josh Hogan demonstrated how PR pros can capitalize on new trends in digital video and the right way and wrong way to execute digital media campaigns. See examples and new media links in Coolfire Media 09 (a PPT).
May 15 - SPECIAL Half-day Seminar - Jeffrey Black, noted media trainer, led a half-day morning seminar on "Executive Media Training," to nearly 40 area PR professionals at Webster University. Focus was on being prepared to get your message across any time - good or bad - when media come calling. Several video samples were shared on people missing their opportunity and the resulting perceptions left with viewers. For some photos and links to others see 2009 eNews Vol. III.
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| David Johnson |
Josh Hogan |
Jeffrey Black |
Tim Marklein |
May Wu |
Chuck Reitter |
Ron Actis |
April 15 - "Measurement in a Difficult Economy." Tim Marklein, executive vice president, Weber Shandwick shared best practices and new ideas that will improve the value, focus and precision of communications and help measure ROI across online and offline PR campaigns before a crowd of 115 PR professionals and students from area colleges. Check out his bio for a copy (PDF) of his presentation and key links to measurement sources and tracking tools. Sponsored by Media Watch.
March 19 - Our Multi-Culture Media. Do we miss the boat locally by not understanding or addressing non-English or bilingual media? Aida Fuentes, El Mundo Latino; May Wu, Chinese American Press; and Ertana Dzidzovic, SabaH, shered information about their publications and tips for pitching stories to non-traditional media. Video recap.
Feb. 18 - Do you tend to avoid financial information because you are intimidated by numbers when planning your PR activities and justifying programs before executives? You don't have to be. Chuck Reitter, director, Unison Consulting, encouraged practitioners not to run from numbers but rather embrace them in "I Hate Algebra."
Jan. 22 - Our annual joint luncheon program with Community Service Public Relations Council (CSPRC) and the St. Louis Chapter of the International Association of Business Communicators (IABC) drew 207 to hear Ron Actis address "PR's New Paradigm: Synchronous Communications Management." Actis' planning process became the worldwide communications model at General Motors and the topic of his latest book.
For previous years' programs and presenters also see:
2008 Presenters
2007 Presenters
2006 Presenters
2005 Presenters
2004 Presenters
2002-2003 Monthly Presenters
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