Silver Anvil Case Study

Express Scripts' Award of Excellence Program - July 16 luncheon

Helping Americans save billions with generic medications

Advances in medicine have allowed Americans to live healthier lives. But many families and employers are strained to afford promising new treatments. Express Scripts (ESI), one of the country's largest pharmacy benefit management companies, saw an unprecedented opportunity in 2006 to help plan members save millions without sacrificing quality: generic anti-cholesterol medication was about to hit the market. But moving patients onto different medications is a difficult undertaking. ESI successfully launched an integrated campaign that increased generic anti-cholesterol medication use from eight percent to 40 percent and saved patients and employers $126 million in 2006.

On Wednesday, July 16, Express Scripts'vice president public affairs Steve Littlejohn will share the public relations program developed to help make the transistion for patients and employers. It won his department a Silver Anvil at last year's PRSA awards recognition banquet in New York City.

Steve Littlejohn

Quick Facts: Presenter: - Steve Littlejohn, vice president, public affairs, Express Scripts Inc. Topic: "Helping Americans Save Billions with Generic Prescriptions" - Silver Anvil Case Study When: Wednesday, July 16, 2008. From 11:30 a.m. - 1:15 p.m. Where: Ces & Judy's, 10405 Clayton Road, Fronenac, Mo., across the street from Plaza Frontenac in Le Chateau Village, just west of Lindbergh Blvd. For a bio on our July presenter, click on to his name Steve Littlejohn.

What's for lunch: SOUP: Gazpaho soup. ENTREE: Grilled chicken breast over caesar salad. (VEGETARIAN OPTION: Large caesar salad.) DESSERT: Chef's choice.

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