January 2004 eNews

What's in this issue?
1. Next PRSA meeting at St. Louis University, Feb. 27
2. New Board sets goals for 2004
3. Crisis PR - Right here in West County; also a panel review
4. Meet our 12 newest members and a ton of renewals
5. Charlie Brennan's lighter side of PR and the news
6. So, what exactly do you do "in PR?"
7. What others are doing

1. "Challenges and Opportunities in Global Public Relations"
Pete Snyder, co-founder of Synder-Workman Communications, has 30 years of agency experience,including serving first as president of Dorf & Stanton, then president of Miller/Shandwick Technologies and finally president of Shandwick, United States, before starting his own agency. He'll explore the realm of a world drastically shrunk by the click of a mouse and the strategic placement of a stationary mini-cam, yet where cultural, historical and even religious differences still abound.  Snyder's presentation will headline our February monthly luncheon, Friday, Feb. 27, at Saint Louis University. It's part of Pro-Am Day activities. Our February luncheon is sponsored by Biz360.com. Active Market Intelligence. Registration is now open.  

2. "Senior Practictioners, Students, Charity, Diversity"
The largest cadre of leadership in recent memory gathered Jan. 15 as the old and new PRSA-St. Louis boards passed. Actually many of those who served in 2003 are back as well as some new co-chairs.  New president Trudy Barthels has set the following as goals for the chapter in 2004: "Senior Practitioners (not old PR people but experienced PR people) with more functions and programs for them as well as getting them involved in mentoring; Continued emphasis on work with students, through the various PRSSA chapters in the bi-state area and with the Roosevelt High School project; adopting a charity or pro-bono work; and diversity.

REAL CRISIS - When PRSA new APRs Rob Staggenborg (second from left) and Paul Tandy (third from left) were caught after a summer PRSA luncheon last year they didn't know they would be literally standing next to each other in a real crisis situation.  When a Laidlaw school bus transporting elementary students to a Parkway school turned over in rush hour traffic on Hwy 40 earlier this month, Tandy was called upon to get his PR training into real gear.  He is PR director for the Parkway School District.  Staggenborg, on the other hand, could only stand by and rehearse how he would have reacted in such a situation.  The communications director of Christian Brothers College High School, Rob was probably on the scene before Paul as the accident occured right in front of the CBC campus. Jamie Allman mentioned the handling of the accident during the combined Jan. 13 PRSA-CSPRC-IABC luncheon.
 

3. "Panel looks at PR and Media coverage in Crisis Situations"
The day after a public event happened in St. Louis involving a variety of audiences, the potential for legal suits and school-age children, more than 118 area members and friends of PRSA, CSPRC and IABC looked another real case.  A panel with a PR spokesperson, investigative reporter and an attorney responded to the earlier case as well as the accident on Hwy 40.

4. Say Hello to our Newest Members
Jennifer Allemann, Public Relations Specialist, Vantage Credit Union
Rita Holmes-Bobo, APR, Corporate Communications Manager, OSI Support Services, Inc.
Julia Cross Bishop, Director PR, 321 Studios
Robert Thomas Kessler, Director Employee Communications, Enterprise Rent-A-Car
Karen Michelle Loiterstein, Sales & Marketing Manager, Towers Perrin
Julie Kuenneke, Account Executive, Snyder & Workman Communications
Jennifer McMahon, Director, Monsanto Company
Amber Powers, PR Mgr, Emmaus Homes
Mark Sutherland, Joyce Meyer Ministries
William (Bill) Townsend, SWB Yellow Pages
Madonna A. Walsh, External Communications Manager,The Boeing Company
Amy Wheelehan, PR Coordinator, Blackwell Sanders Peper Martin

And a thank you to a big list of renewals
William K. Anderson, APR, Fleishiman-Hillard, Inc.
Trudy Barthels, SSM Health Care
Gary Barton, APR, Independent Consultant
Sande Beauboeuf, Media Impressions, Inc.
Jim Braibish, APR, Braibish Communications
Jerry Bryan, APR, Fellow PRSA, Bryan Consulting Inc.
Beth Champlin, The Standing Partnership, Inc.
Kelly Clauss, Clauss Communications
Libby Coleman, BJC Healthcare
Charles Colley, III a5 Strategic Communications
Allison Hawk Collinger, St. Louis Rams
Merri Cross, Gundaker Commercial Group
Cathy Dunkin, APR, The Standing Partnership, Inc.
Patricia Feeney, APR, Executive Expression, Inc.
Gary Ford, Assistant Professor, Webster University
Amanda Gioia, MasterCard International
John Graham, APR, Fellow PRSA, Fleishman-Hillard, Inc.
Susan Hanley, St. Louis Dairy Council
Donya Hengehold, Bank of America
Renee Hirschfield, United Way of Greater St. Louis
Arthur Hoffman, Hoffman Creative, Inc.
Gayla J. Hoffman, APR, Gayla Hoffman Associates
Crystal Howard, APR, Jacobs Civi, Inc.
Jim Hubbard, Grey Eagle Distributors, Inc.
Jody Kearney, Commerce Bank
Caroline Kanyago-Lwali, Hautly Cheese Company
Peggy Lents, Lents & Associates
Kerry Lyman, Nestle Purina PetCare Company
Pat Maloney, City of Saint Louis
Karen Marshall, APR, Monsanto Company
Laura McAllister, The Standing Partnership, Inc.
Mary Phelan, APR, Fellow PRSA, Patrick Davis Communications, Inc.
Barb Pierce, Millennium Communications, Inc.
Janet Powell, Saint Louis Zoo
Kathy Reznikov, Ladue School District
Elzey Roberts, Bright Central Public Relations
Andrew Shea, MissouriPRO
Burt St. John III, APR, USPS
Victoria Stamps, APR, Stamps Communications
Julia Steininger, The Standing Partnership, Inc.
Judy Taylor, Taylor'd Communications
Paula Peri Tiernan, APR, Peri Marketing & Public Relations, Inc.
Nicole Traycoff, American Red Cross*
Steve Turner, Solomon/Turner
Donna Vandiver, The Vandiver Group
Christine Wells, Webster University
Glynn Young, APR, Glynn Young Communications

On the Move or Other
Edward Reynolds Davis from consultant to President Casino
Jennifer Gimpert from Rhea Kaiser to Freelance
Chris Horner to the St. Patrick Center from the Vandiver Group
Brenda Madden Kimberlin from Rockwood School Distict to freelance
Amy Libke, Life Skills, is now Amy (Libke) Davis
Wendy Woolard from Watlow to Pi Beta Phi Fraternity
Christine Zesch, American Cancer Society, is now Christine Winter 

5.  "Sacagewa, Tums and St. Louis Landmarks"
On the lighter side of PR and the media, KMOX morning personality Charlie Brennan entertained and informed a year-end, members only luncheon crowd at the Junior League.  His remarks are for all ears and eyes.

6. Getting a handle on PR
Ever have to tell a relative over the holidays exactly what you do? Establishing a clear brand identity for the public relations profession is one of the goals of PRSA. PRSA President & CEO Del Galloway, APR discusses this issue and PRSA’s efforts to demystify the profession and our professional brand in a bylined article published in the January 12 issue of BRANDWEEK.

7. What Others are Doing
The Ad Club's Annual Membership Event - 5-8 p.m., Wednesday, Jan. 28, 2004. The Cheshire Lodge - 6300 Clayton Road. Free admission and parking - Complimentary appetizers - Cash bar. RSVP required by Friday, Jan. 23 to Nan Hartley - (314) 231-4185 or nanadclub@aol.com

The American Marketing Association's Annual Marketing Conference will be held at the Sheraton Westport Lakeside Chalet on Friday, Feb. 27, 2004. This event is for anyone hoping to gain insights into the latest trends in the marketing industry. The speaker slate includes  Kathie Day, Nestle Purina Petcare Company; Douglas C. Bartlett, Energizer Holdings; David Pokorny Fox Sports Net - Midwest Region; Rod Herrenbruck, Talk to Me Pet Products; Joe Helmsing Craftsmen Industries; and Mark McAlevey, Technisonic.

Washington University of St. Louis has some winter/spring continuing education (non-credit) courses which may be of interest to you. One is taught by our chapter's immediate past president.

Web Innovations & Technology Services is looking for volunteers to help with their benfit "computer Bingo" Orlando Gardens is hosting for free and sponsored by Merill Lynch, but help needed with PR ideas. Contact Angela at 314-382-1650 or WITS witsinc@lycos.com if interested.

JustWrite! Get Published! Saturday, March 6, 2004 - Meramec Community College. A workshop for those serious about developing their writing and may have published a piece and are wondering where to go from here. Mary Jo Blackwood, Linda Jarrett, and Diana Losciale. For more information go to www.justwritewritingteam.com.

Bacon's  Information, Inc. The complete solution for all your media intelligence needs.
Be sure to visit our sponsors. And thank them for their support.