February 2004 eNews

This edition of PRSA-St. Louis Chapter eNews is sponsored by Bacon's Information, Inc.

What's in this issue?
1. Next PRSA meeting at St. Louis University, Feb. 27
2. Put your 2¢ in and help aspiring PR students
3. Upcoming meetings; 2004 program brainstorming
4. Silver Anvil Competition: Enter by Feb. 13th and Save
5. New Members, Renewals, Name/Job changes
6. Board loses one, adds one, moves one
7. What others are doing, Volunteer opps, new e-Magazine

1. "Challenges and Opportunities in Global Public Relations"
Pete Snyder, co-founder of Synder-Workman Communications, will explore the realm of a world drastically shrunk by the click of a mouse and the strategic placement of a stationary mini-cam, yet where cultural, historical and even religious differences still abound to headline our February luncheon, Friday, Feb. 27, at Saint Louis University. It's part of Pro-Am Day activities, sponsored by Biz360.com. Active Market Intelligence. Registration is now open. 

2. Pro-Am Day Help Sought
Have something to share with a college junior or senior about ready to plunge into the world of PR? Why not help in the annual PRO-AM Day at Saint Louis University, Friday, Feb. 27 (and attend the monthly PRSA-St. Louis luncheon in between). Serve as a speaker on one of the breakout panel sessions.  The topics are: integrated communications, nonprofit PR, sports PR (9:55-10:45), media relations, special events, crisis PR (10:55-11:45). Or meet one-on-one with the students after the lunch from 1:45-2:45 for the resume review and mock interview session. Please contact Liese Hutchison at hutchill@slu.edu for more information or to volunteer your expertise.

3. Mark your calendars for March 19, April 29 and Feb 19?
Our March 19 program has been on the calendar for some time.  We hoped you've circled the date and subject.  April 29 PRSA St. Louis will host and hear from a name familiar to anyone in PR - Aaron D. Cushman.  The author of newly released "A Passion for Winning - Fifty Years of Promoting Legendary People and Products," Cushman will share some of his numerous and varied experiences with everyone from presidents to the Three Stooges.  He'll likely touch on some positive ways to achieve positive media relations and the evolution of our industry. 

Feb. 19 is an important day as well. New program chair/president elect Jeff Waldman has scheduled an 8:30 morning meeting to brainstorm and explore future PRSA-St. Louis programs.  If you would like to work with him and his committee or have a program/idea/speaker/presentation to discuss, call him at 314-996-7572 or e-mail him at jrw1712@bjc.org. Look back at recent programs, speakers, what went well and what could be improved on or even revisited.

4. Silver Anvil Competition: Enter by Feb. 13th and Save
The early bird deadline for entering the Silver Anvil competition is 4 p.m., Friday, Feb.13, 2004.  Deadline for receipt of all entries at PRSA headquarters is 4 p.m., Friday, Feb. 27, 2004. To enter online, or for more information visit Silver Anvil Awards an important on-line resource for those interested in reviewing examples of "best practice" case studies as well as a resource center for entrants. Offerings include a Reading Room as well as a Power Point presentation prepared by members of the Honors & Awards Committee. And as you are preparing you Silver Anvil entry, don't miss the opportunity to gain even greater visibility by submitting the public relations tactics defined in your entry into the Bronze Anvil Competition, and also by nominating the one key individual involved in your campaign for PRSA's Public Relations Professional of the Year Award. Information on both can be found online at www.prsa.org.

5. Welcome back these latest renewals
Rosemary Abendroth, Abendroth Communications
Alan Akerson, University of Missouri-St. Louis
Julian Beisman, Fleishman-Hillard, Inc.
Vicki Biggs, St. Louis County Fair & Air Show
Christy Conrad, Enterprise Rent-A-Car
Sonia Crites, National Association of Electrical Distributors
Patrick Davis, Patrick Davis Communications
Mike Drohlich, Drohlich Associates Inc.
N. Paul Dusseault, APR, Fleishman-Hillard, Inc.
Deb Faber, Maplewood Chamber of Commerce
James Heine, Editorial Solutions
Bryan Hurley, Monsanto Company
Les Landes, APR, Leadership by Design, Inc.
Jay Lawrence, Fleishman-Hillard, Inc.
Judy Jasper Leicht, Washington University
Dan McGrath, Adamson Advertising
Brenda Murphy-Niederkorn, Murphy Communications
James O'Donnell, O'Donnell Communications
Stephen Robin, Solutions Not Problems
Beth Rusert, Maritz, Inc.
Dave Senay, APR, Fleishman-Hillard, Inc.
Loren Wassell, Consultant
Christine (Zesch) Winter, American Cancer Society

Moving Up or Changing a Name
Trudy Barthels from SSM Health Care to Ascension Health Care (as of 2/17)
Tina Elliott, Anheuser-Busch Companies, Inc., is now Tina Elliott-Jackson
Kelly Hahn from the Vandiver Group to YMCA of Greater St. Louis Edward Jones Family Branch
Melissa Wilson from Sales to Forever

6. Board loses one, moves one, adds one
The 2004 PRSA-St. Louis Board had not even had an "official" business meeting before a lineup change was made.  Elected secretary Jaime Folsom elected not to serve in 2004 and was replaced by Melissa Barreca.  Barreca's title will be "interim" until she can be officially voted upon at an upcoming meeting. Rob Staggenborg, CBC High School, was appointed to fill Barreca's Membership Co-Chair position.  

7. What Others are doing
CSPRC offers professional development conference April 13
If you work with nonprofits and are looking for professional growth opportunities, don't miss "Spectrum Symphony 2004: Conducting Your Nonprofit's Performance," a day-long conference coming Tuesday, April 13, sponsored by the Community Service Public Relations Council (CSPRC) at the new Crystal Ballroom of the Clayton Radisson Hotel. Keynoter Stephen Duncan, Saint Louis Symphony's Vice President and Director of Marketing, will talk on branding and image, "Changing Minds; Changing Opinions." Steve Perron and Donna Savarese of KMOV-TV News 4, Alvin Reid of the St. Louis American, and Dan Buck of St. Patrick Center headline a lunch panel of media experts. More details at www.csprc.org or call 314-647-1000.

Public Relations Volunteer Opportunity
Lutheran Family & Children's Services of Missouri is looking for a public relations/ marketing communications professional to provide volunteer assistance to its non-profit Elm Point Pre-School in St. Charles County (near I-370 and Elm Point Boulevard).  Needs include assistance and direction with direct mail, local media relations (St. Charles primarily) and other creative affinity marketing/cross-promotion efforts in the St. Charles community.  (Depending on level of interest and commitment, this volunteer may be asked to join the board of LFCS of Missouri, which is involved in many significant social services efforts.  Especially meaningful work for someone with a strong commitment to helping children and with ties to the St. Charles community.)  Volunteer need not be a member of the Lutheran faith.  For more information or to volunteer, contact LFCS Board Member Dan Beck at (314) 966-5264 or dbeck@lakeozark.net. ; Opportunity referred by PRSA member Marie Casey (marie.casey@caseycomm.com).

New e-Magazine on Communication Research
Want to keep up on the latest communication research taking place in your hometown? If so, than please contact Nick Bowman at stlouis@courthousenews.com and ask for the UM-St. Louis Communication Journal. This new e-magazine is a free publication of the UM-St. Louis Department of Communication, and it highlights some of the many things going on at the university, including information on the upcoming online M.A. program. For more information, contact Nick or check out www.umsl.edu.

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