Aimee Knebel's tips

Aimee Knebel found her dream job as Yelp St. Louis Community Manager & Marketing Director @ Yelp.com by the power of LinkedIn.  In sharing her background and journey to Yelp (and her work with Fox Sports Midwest) at the PRSA  December 2011 luncheon she left some tips of using social media to move ahead, advance a cause or a product in 2012.  Here's are some tips from her presentation: "How I Found My Dream Job ... And Turning Up the Knob on Your Social Media Skills."

 

              Social Media on a Personal Level 

• Twitter - @AimeeKnebel is no more :(
• Facebook (Lockdown)
• Sites I LOVE
  
  1. thxthxthx.com
  2. Pinterest
  3. whitehottruth.com
  4. http://www.pr-squared.com/ (Todd Defren, SHIFT)
  5. http://prinyourpajamas.com/ (Elena Verlee, Cross Border PR)
  6. http://badpitch.blogspot.com/ (Bad Pitch Blog)

Social Media on a Professional Level

• @YelpStLouis, @FSMidwest_Girls
•  Facebook (Yelp St. Louis, FOX Sports Midwest Girls)
•  LinkedIn, use it and love it
•  Tout (video tweeting)
•  TweetDeck

Stay Constantly Connect

• Connect, even if it seems out of reach
• Identify three people weekly and make the connections (Twitter is good for this)
• We’re never too old or too cool for informational interviews
• Seek out advice, give props to those who you value
• Always carry business cards, you can network anywhere
• Go to networking events – set up coffee with those you didn’t get to talk to
Social Media Do's


• Do be active- inactivity is the curse of death
• Know your audiences and what they want/need
• Be conversational – insert personality within content
• Take things off the internet – create an online connection, then connect offline
• Do have a game plan for dealing with the internet trolls

Social Media Don'ts

• Don’t be a robot
• Don’t forget to insert your own personal voice; be genuine
• Don’t post things you don’t want there forever
• Don’t tweet/FB/anything with a hot head
• Don’t be afraid to say you don’t know
• Don’t spend too much time on the web (go outside….